Skira
DEC 23 - FEB 24
Reevaluating UX and UI of a marketplace for farmers.
UX & User Research - UX & UI Design
Skira is a marketplace where farmers can buy and sell grain with an intermediary that handles all the logistics.
We evaluated the current service from a UX perspective and developed a new concept in which the web page and web application are merged into one platform, allowing an optimized user journey. Based on user research we created an improved UI of both web and mobile.
Collaboration with:
Hanna Cervak
Thijs Keesenberg
Process
By interviewing users we were able to understand the market and define the areas of the service that required the most attention. Working with atomic design sped up the design process and helped keeping a unified end result.
Concepts & Prototype
After prototyping our concepts they were tested on users to further identify areas of improvement. We then iterated our designs based on the key findings from the tests.